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VP Global Health Policy Joins JR Associates

New Consultant Position Solidifies Reimbursement Consulting Firm's Commitment to International Clients

Los Angeles, CA - June 30, 2011 - JR Associates, reimbursement advisors to some of the world's most innovative medical device companies, today announced that Jo Ellen Slurzberg has joined the firm as Vice President, Global Health Policy.

With decades of extraordinary reimbursement accomplishments to her credit, Jo Ellen is widely recognized in the industry as a specialist in developing multinational reimbursement strategies that align with device manufacturers' business goals. She is a veteran of both consulting and corporate environments - having contributed to multiple organizations in senior reimbursement roles.

"We're thrilled to add someone of Jo Ellen's stature and expertise to our team,"said Judy Rosenbloom, JR Associates' Founder and President. "This is an important next-step in our firm's ongoing expansion. It demonstrates our growing commitment to serve global device companies - especially foreign ventures seeking successful entry into the U.S. market.

Prior to joining JR Associates, Jo Ellen served as VP of Health Policy and Strategic Planning at Guided Delivery Systems, an interventional cardiology venture - and as VP of Reimbursement at Almyra, an Israel-based incubator for early-stage device companies. She has also led a reimbursement consulting practice that served a broad portfolio of pharmaceutical, biotechnology and medical device clients, venture capital firms and investment banks.

About JR Associates
JR Associates is a medical reimbursement consultancy that specializes in helping device manufacturers, venture capital firms and healthcare clinicians find the fastest path to the most profitable coding, coverage and payment solutions. For nearly two decades, JR Associates has served some of the most respected and innovative companies in the healthcare industry - with proven, practical solutions to complex reimbursement challenges.

For more information, visit the website at www.jrareimbursement.com, email Judy Rosenbloom at Judy@1jra.com, or call JR Associates' headquarters at 818-344-4380

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